Is Exceptional Superseeded Sliced Loaf Safe? Ingredient Analysis
Asda
This page reviews Exceptional Superseeded Sliced Loaf by Asda as a cereal. Its current score is 60/100, suggesting that it looks generally acceptable but still includes some ingredients worth reviewing.
If you want the short version, start with these flagged ingredients: Flour Treatment Agent.
60 / 100
Why score is 60
The composition includes fortified wheat flour and mixed seeds, but also contains palm oil and several processed ingredients, raising quality concerns.
Main concern
Palm oil and palm fat are present, which are often criticized for environmental concerns and raise questions about sustainability.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Fortified wheat flour provides essential nutrients like iron and calcium, contributing positively to the product's nutritional profile.
- Mixed seeds (17%) enhance the bread's texture and provide some beneficial fats and fiber, supporting a moderate rating.
Concerns
- Palm oil and palm fat are present, which are often criticized for environmental concerns and raise questions about sustainability.
- The inclusion of several processed ingredients like malted wheat flakes and flour treatment agents indicates a less natural composition.
Ingredients breakdown
The ingredient notes below are written to explain what each ingredient does in this cereal and why it matters.
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Is Fortified Wheat Flour safe in this cereal?
Medium
Fortified Wheat Flour is used here as base. Fortified wheat flour serves as the primary ingredient, providing essential nutrients like iron and calcium, but its processing raises some concerns.
Role in formula: base
Original: Fortified Wheat Flour [Wheat Flour, Calcium Carbonate, Iron, Niacin (B3), Thiamin (B1)]
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Is Water safe in this cereal?
Good
Water is used here as base. Water is a fundamental ingredient in bread-making, essential for hydration and dough formation, posing no quality concerns.
Role in formula: base
Original: Water
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Is Mixed Seeds safe in this cereal?
Good
Mixed Seeds is used here as base. Mixed seeds (17%) add texture and nutritional value, providing healthy fats and fiber, which positively impacts the overall quality.
Role in formula: base
Original: Mixed Seeds (17%) [Sunflower Seeds, Brown Linseeds, Millet, Golden Linseeds, Poppy Seeds, Pumpkin Seeds]
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Is Malted Wheat Flakes safe in this cereal?
Medium
Malted Wheat Flakes is used here as base. Malted wheat flakes contribute to flavor and texture but are a processed ingredient, which may raise some quality concerns.
Role in formula: base
Original: Malted Wheat Flakes
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Is Wheat Protein safe in this cereal?
Medium
Wheat Protein is used here as base. Wheat protein enhances the bread's structure and texture, but its processing raises questions about the overall naturalness of the product.
Role in formula: base
Original: Wheat Protein
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Is Yeast safe in this cereal?
Good
Yeast is used here as base. Yeast is a natural leavening agent essential for bread-making, contributing to the rise and texture without quality concerns.
Role in formula: base
Original: Yeast
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Is Vegetable Oils And Fat safe in this cereal?
Medium
Vegetable Oils And Fat is used here as base. Vegetable oils and fat (including rapeseed oil and palm oil) improve texture but raise concerns due to the presence of palm oil.
Role in formula: base
Original: Vegetable Oils and Fat [Rapeseed Oil, Palm Fat, Palm Oil]
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Is Rye Flour safe in this cereal?
Medium
Rye Flour is used here as base. Rye flour adds flavor and nutritional benefits but is a processed ingredient, which may affect the overall quality perception.
Role in formula: base
Original: Rye Flour
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Is Fermented Wheat Flour safe in this cereal?
Medium
Fermented Wheat Flour is used here as base. Fermented wheat flour contributes to flavor and texture but is processed, which may raise quality concerns.
Role in formula: base
Original: Fermented Wheat Flour
-
Is Salt safe in this cereal?
Good
Salt is used here as base. Salt is essential for flavor enhancement and dough conditioning, posing no quality concerns in this context.
Role in formula: base
Original: Salt
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Is Soya Flour safe in this cereal?
Medium
Soya Flour is used here as base. Soya flour adds protein and texture but is a processed ingredient, which may raise some quality concerns.
Role in formula: base
Original: Soya Flour
-
Is Malted Barley Flour safe in this cereal?
Medium
Malted Barley Flour is used here as base. Malted barley flour contributes to flavor and texture but is processed, which may affect the overall quality perception.
Role in formula: base
Original: Malted Barley Flour
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Is Spirit Vinegar safe in this cereal?
Medium
Spirit Vinegar is used here as acidulant. Spirit vinegar is used for flavor and preservation but is a processed ingredient, which may raise quality concerns.
Role in formula: acidulant
Original: Spirit Vinegar
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Is Flour Treatment Agent safe in this cereal?
Bad
Flour Treatment Agent is used here as other. Ascorbic acid is used as a flour treatment agent to improve dough strength but is a synthetic additive, raising quality concerns.
Role in formula: other
Original: Flour Treatment Agent (Ascorbic Acid)
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3963420
More from this brand: Asda products in Zerotox
Similar products: cereal in Zerotox database
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