Flipz product image with 60/100 Zerotox safety score

Is Flipz Safe? Ingredient Analysis

McVittie's

Flipz is one of the snack products analyzed by Zerotox for McVittie's. The product scores 60/100 in Zerotox, meaning it looks generally acceptable but still includes some ingredients worth reviewing.

The sections below explain why ingredients like Sugar, Palm Oil, Invert Sugar Syrup affect the overall evaluation.

60 / 100

Moderate quality

Why score is 60

The composition includes several processed ingredients like sugar and palm oil, which raise quality concerns. Emulsifiers and artificial flavors also contribute to a moderate rating due to potential health implications.

Main concern

High sugar content from multiple sources, including sugar and syrup, raises concerns about excessive sweetness.

Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.

Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.

Pros

  • Contains natural flavors which can enhance the overall taste profile without synthetic additives.
  • Includes milk powder, providing a source of dairy that may appeal to consumers seeking creaminess.

Concerns

  • High sugar content from multiple sources, including sugar and syrup, raises concerns about excessive sweetness.
  • Palm oil is present, which is often criticized for environmental impact and health concerns related to saturated fats.

Who should avoid this product?

This product may be less suitable for:

  • people with sensitive skin or fragrance sensitivity
  • people avoiding animal-derived ingredients

Ingredients breakdown

Instead of a flat list, this section explains each ingredient in the context of this snack.

  • Is Sugar safe in this snack?

    Bad

    Sugar is used here as sweetener. Sugar is a common sweetener that contributes to the overall sweetness of the product but raises concerns about excessive consumption and health implications.

    Role in formula: sweetener

    Original: sucre

    Read the full ingredient profile for Sugar

  • Is Palm Oil safe in this snack?

    Bad

    Palm Oil is used here as base. Palm oil is used for its texture and stability in products, but it raises concerns regarding health effects and environmental sustainability.

    Role in formula: base

    Original: huile végétale (palme)

    Read the full ingredient profile for Palm Oil

  • Is Skimmed Milk Powder safe in this snack?

    Medium

    Skimmed Milk Powder is used here as base. Skimmed milk powder adds creaminess and flavor but is a processed dairy product that may not appeal to all consumers.

    Role in formula: base

    Original: lait écrémé en poudre

    Read the full ingredient profile for Skimmed Milk Powder

  • Is Whole Milk Powder safe in this snack?

    Medium

    Whole Milk Powder is used here as base. Whole milk powder contributes to the product's richness and flavor, though it is a processed ingredient.

    Role in formula: base

    Original: lait entier en poudre

    Read the full ingredient profile for Whole Milk Powder

  • Is Milk Chocolate safe in this snack?

    Medium

    Milk Chocolate is used here as flavor. Milk chocolate adds sweetness and flavor but contains sugar and fats, raising concerns about overall healthiness.

    Role in formula: flavor

    Original: chocolat au lait (sucre, beurre de cacao, lait entier en poudre, masse de cacao, lait écrémé en poudre, émulsifiants (phosphatides d'ammonium, polyricinoleate de polyglycerol, lecithine de soja), arôme naturel)

    Read the full ingredient profile for Milk Chocolate

  • Is Salt safe in this snack?

    Good

    Salt is used here as flavor. Salt enhances flavor and balances sweetness, though excessive intake can be a concern.

    Role in formula: flavor

    Original: sel

    Read the full ingredient profile for Salt

  • Is Invert Sugar Syrup safe in this snack?

    Bad

    Invert Sugar Syrup is used here as sweetener. Invert sugar syrup is a sweetener that can increase sweetness and moisture but raises concerns about high sugar content.

    Role in formula: sweetener

    Original: sirop de sucee inverti

    Read the full ingredient profile for Invert Sugar Syrup

  • Is Soy Lecithin safe in this snack?

    Medium

    Soy Lecithin is used here as emulsifier. Soy lecithin is used to improve texture and stability but is a processed ingredient that may raise concerns for those with soy allergies.

    Role in formula: emulsifier

    Original: lécithine de soja

    Read the full ingredient profile for Soy Lecithin

  • Is Natural Flavor safe in this snack?

    Medium

    Natural Flavor is used here as flavor. Natural flavors enhance taste but can be vague in terms of specific ingredients, raising transparency concerns.

    Role in formula: flavor

    Original: arôme naturel

    Read the full ingredient profile for Natural Flavor

  • Is Wheat Flour safe in this snack?

    Medium

    Wheat Flour is used here as base. Wheat flour is a common ingredient that provides structure but may not be suitable for gluten-sensitive individuals.

    Role in formula: base

    Original: farine de blé

  • Is Barley Malt Extract safe in this snack?

    Medium

    Barley Malt Extract is used here as flavor. Barley malt extract adds flavor and sweetness but is a processed ingredient that may not appeal to all consumers.

    Role in formula: flavor

    Original: extrait de malt d'orge

    Read the full ingredient profile for Barley Malt Extract

  • Is Baking Powder safe in this snack?

    Medium

    Baking Powder is used here as leavening agent. Baking powder is used for leavening but contains sodium carbonate, which may raise concerns about sodium intake.

    Role in formula: leavening agent

    Original: poudre à lever (carbonates de sodium)

    Read the full ingredient profile for Baking Powder

How we score

Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.

Product info

Product ID: 3930041

More from this brand: McVittie's products in Zerotox

Similar products: snack in Zerotox database

Allergens detected: milk , wheat , soy

Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.

Frequently asked questions

This product includes positive or neutral ingredients such as: salt. See the Ingredients section above.
This product is flagged for: High sugar content from multiple sources, including sugar and syrup, raises concerns about excessive sweetness.; Palm oil is present, which is often criticized for environmental impact and health concerns related to saturated fats.. See the Concerns and Ingredients sections above.
Browse snack products on Zerotox with ingredient analysis.
McVittie's — Flipz has a Zerotox safety score of 60 / 100. Higher scores mean fewer concerning ingredients. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
We detected: milk, wheat, soy. If you have allergies, check the label and the Ingredients section above.
Based on our data we do not detect fragrance in this product's listed ingredients. Formulations can change; check the label.
McVittie's — Flipz has a Zerotox score of 60 / 100 among snack products. See the full breakdown above.
The composition includes several processed ingredients like sugar and palm oil, which raise quality concerns. Emulsifiers and artificial flavors also contribute to a moderate rating due to potential health implications. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Our analysis indicates animal-derived ingredients may be present in this product. See the Ingredients section and the label for details.
Browse McVittie's products on Zerotox with ingredient analysis and safety scores.
McVittie's — Flipz has a Zerotox safety score of 60 / 100. Check the ingredient breakdown above. More McVittie's products. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
We do not detect parabens in this product's listed ingredients. Always check the label as formulations change.