Max White product image with 60/100 Zerotox safety score

Is Max White Safe? Ingredient Analysis

Colgate

Max White is one of the skincare products analyzed by Zerotox for Colgate. The product scores 60/100 in Zerotox, meaning it looks generally acceptable but still includes some ingredients worth reviewing.

The sections below explain why ingredients like Peg 12, Sodium Lauryl Sulfate, Potassium Hydroxide affect the overall evaluation.

60 / 100

Moderate quality

Why score is 60

The composition includes sodium lauryl sulfate and sodium saccharin, which are synthetic additives that raise quality concerns. The presence of artificial colors also indicates a processed formulation.

Main concern

Sodium lauryl sulfate is a synthetic surfactant that may cause irritation in sensitive individuals.

Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.

Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.

Pros

  • Contains sodium fluoride, which is effective for dental health and cavity prevention.
  • Includes natural thickening agents like xanthan gum, contributing to product stability.

Concerns

  • Sodium lauryl sulfate is a synthetic surfactant that may cause irritation in sensitive individuals.
  • Artificial colors such as CI 17200 and CI 42090 raise concerns about synthetic additives in the formulation.

Who should avoid this product?

This product may be less suitable for:

  • people with sensitive skin or fragrance sensitivity
  • users trying to avoid sulfates

Ingredients breakdown

Instead of a flat list, this section explains each ingredient in the context of this skincare.

  • Is Water safe in this skincare?

    Good

    Water is used here as base. Water serves as the primary solvent in this formulation, providing a medium for other ingredients to dissolve and function effectively.

    Role in formula: base

    Original: Aqua

    Read the full ingredient profile for Water

  • Is Sorbitol safe in this skincare?

    Medium

    Sorbitol is used here as sweetener. Sorbitol is a sugar alcohol used for its sweetening properties and as a humectant, helping to retain moisture in the product.

    Role in formula: sweetener

    Original: Sorbitol

    Read the full ingredient profile for Sorbitol

  • Is Hydrated Silica safe in this skincare?

    Medium

    Hydrated Silica is used here as abrasive. Hydrated silica acts as a mild abrasive, aiding in the removal of plaque and stains from teeth, but may raise concerns for sensitive users.

    Role in formula: abrasive

    Original: Hydrated Silica

    Read the full ingredient profile for Hydrated Silica

  • Is Peg 12 safe in this skincare?

    Bad

    Peg 12 is used here as surfactant. PEG-12 is a synthetic polymer that can be associated with skin irritation and concerns regarding contamination during manufacturing.

    Role in formula: surfactant

    Original: PEG-12

    Read the full ingredient profile for Peg 12

  • Is Sodium Lauryl Sulfate safe in this skincare?

    Bad

    Sodium Lauryl Sulfate is used here as surfactant. Sodium lauryl sulfate is a common surfactant that can cause irritation and dryness, particularly in sensitive individuals.

    Role in formula: surfactant

    Original: Sodium Lauryl Sulfate

    Read the full ingredient profile for Sodium Lauryl Sulfate

  • Is Aroma safe in this skincare?

    Medium

    Aroma is used here as flavor. Aroma is a vague term that can refer to various flavoring agents, which may include synthetic components that could cause allergic reactions.

    Role in formula: flavor

    Original: Aroma

    Read the full ingredient profile for Aroma

  • Is Cellulose Gum safe in this skincare?

    Medium

    Cellulose Gum is used here as thickener. Cellulose gum is a thickening agent that helps to stabilize the product, but it is a processed ingredient with mixed safety profiles.

    Role in formula: thickener

    Original: Cellulose Gum

    Read the full ingredient profile for Cellulose Gum

  • Is Potassium Hydroxide safe in this skincare?

    Bad

    Potassium Hydroxide is used here as buffer. Potassium hydroxide is a strong base used to adjust pH, but it can be caustic and may cause irritation if not properly formulated.

    Role in formula: buffer

    Original: Potassium Hydroxide

    Read the full ingredient profile for Potassium Hydroxide

  • Is Tetrasodium Pyrophosphate safe in this skincare?

    Medium

    Tetrasodium Pyrophosphate is used here as chelating_agent. Tetrasodium pyrophosphate is used to bind metal ions and enhance product stability, but it is a synthetic ingredient with potential concerns.

    Role in formula: chelating_agent

    Original: Tetrasodium Pyrophosphate

    Read the full ingredient profile for Tetrasodium Pyrophosphate

  • Is Phosphoric Acid safe in this skincare?

    Medium

    Phosphoric Acid is used here as acidulant. Phosphoric acid is used to adjust acidity, which can enhance flavor but may also contribute to enamel erosion with frequent use.

    Role in formula: acidulant

    Original: Phosphoric Acid

    Read the full ingredient profile for Phosphoric Acid

  • Is Cocamidopropyl Betaine safe in this skincare?

    Medium

    Cocamidopropyl Betaine is used here as surfactant. Cocamidopropyl betaine is a milder surfactant derived from coconut oil, providing cleansing properties with lower irritation potential.

    Role in formula: surfactant

    Original: Cocamidopropyl Betaine

    Read the full ingredient profile for Cocamidopropyl Betaine

  • Is Sodium Fluoride safe in this skincare?

    Good

    Sodium Fluoride is used here as active. Sodium fluoride is an effective agent for preventing cavities and strengthening tooth enamel, contributing positively to dental health.

    Role in formula: active

    Original: Sodium Fluoride

    Read the full ingredient profile for Sodium Fluoride

  • Is Sodium Saccharin safe in this skincare?

    Bad

    Sodium Saccharin is used here as sweetener. Sodium saccharin is an artificial sweetener that has faced scrutiny over safety concerns, particularly regarding long-term consumption.

    Role in formula: sweetener

    Original: Sodium Saccharin

    Read the full ingredient profile for Sodium Saccharin

  • Is Xanthan Gum safe in this skincare?

    Medium

    Xanthan Gum is used here as thickener. Xanthan gum is a natural thickening agent that helps stabilize the formulation, but it is processed and may cause digestive issues in some.

    Role in formula: thickener

    Original: Xanthan Gum

    Read the full ingredient profile for Xanthan Gum

  • Is Hydroxypropyl Methylcellulose safe in this skincare?

    Medium

    Hydroxypropyl Methylcellulose is used here as thickener. Hydroxypropyl methylcellulose is a synthetic thickener that enhances texture but may raise concerns about synthetic additives.

    Role in formula: thickener

    Original: Hydroxypropyl Methylcellulose

  • Is Eugenol safe in this skincare?

    Medium

    Eugenol is used here as flavor. Eugenol is a natural compound with a clove-like flavor, but it can cause allergic reactions in sensitive individuals.

    Role in formula: flavor

    Original: Eugenol

    Read the full ingredient profile for Eugenol

  • Is Ci 17200 safe in this skincare?

    Bad

    Ci 17200 is used here as colorant. CI 17200 is a synthetic colorant that may pose health risks and is associated with allergic reactions in some individuals.

    Role in formula: colorant

    Original: CI 17200

    Read the full ingredient profile for Ci 17200

  • Is Ci 42090 safe in this skincare?

    Bad

    Ci 42090 is used here as colorant. CI 42090 is an artificial colorant that has been linked to hyperactivity in children and other health concerns.

    Role in formula: colorant

    Original: CI 42090

    Read the full ingredient profile for Ci 42090

  • Is Ci 73360 safe in this skincare?

    Bad

    Ci 73360 is used here as colorant. CI 73360 is a synthetic colorant that may raise concerns regarding its safety and potential for allergic reactions.

    Role in formula: colorant

    Original: CI 73360

    Read the full ingredient profile for Ci 73360

  • Is Ci 74160 safe in this skincare?

    Bad

    Ci 74160 is used here as colorant. CI 74160 is an artificial colorant that can cause adverse reactions in sensitive individuals and raises quality concerns.

    Role in formula: colorant

    Original: CI 74160

    Read the full ingredient profile for Ci 74160

How we score

Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.

Product info

Product ID: 4284044

More from this brand: Colgate products in Zerotox

Similar products: skincare in Zerotox database

Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.

Frequently asked questions

Colgate — Max White scores 60 / 100. Daily use depends on your skin type and tolerance, so review the flagged ingredients and patch-test if you are sensitive. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Colgate — Max White is a skincare product. Zerotox gives it a safety score of 60 / 100 based on ingredients. Check the breakdown above and our skincare topic for alternatives. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Browse Colgate products on Zerotox with ingredient analysis and safety scores.
The composition includes sodium lauryl sulfate and sodium saccharin, which are synthetic additives that raise quality concerns. The presence of artificial colors also indicates a processed formulation. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Colgate — Max White has a Zerotox safety score of 60 / 100. Check the ingredient breakdown above. More Colgate products. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
This product includes positive or neutral ingredients such as: water, sodium fluoride. See the Ingredients section above.
This depends on the ingredient profile. People with sensitive skin or scalp, users avoiding fragrance, sulfates or animal-derived ingredients, and cautious shoppers should review the breakdown above before buying. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
This product is flagged for: Sodium lauryl sulfate is a synthetic surfactant that may cause irritation in sensitive individuals.; Artificial colors such as CI 17200 and CI 42090 raise concerns about synthetic additives in the formulation.. See the Concerns and Ingredients sections above.
Our analysis flags fragrance in this product. See the Ingredients section above. Search products with this ingredient.
Colgate — Max White has a Zerotox safety score of 60 / 100. Higher scores mean fewer concerning ingredients. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Our analysis flags peg-12 in this product. See the Ingredients section above. Search products with this ingredient.
We do not detect parabens in this product's listed ingredients. Always check the label as formulations change.