Is Pure Magic Vanilla Creme Safe? Ingredient Analysis
Britannia
Pure Magic Vanilla Creme is one of the snack products analyzed by Zerotox for Britannia. The product scores 30/100 in Zerotox, meaning it has several flagged ingredients and may not suit cautious buyers.
The sections below explain why ingredients like Refined Wheat Flour, Sugar, Refined Palm Oil affect the overall evaluation.
30 / 100
Why score is 30
The composition includes several synthetic additives such as artificial colors (E150d, E124, E133) and hydrogenated fats, raising significant quality concerns. The presence of refined palm oil and artificial flavoring further indicates a highly processed product.
Main concern
Refined palm oil and hydrogenated fats raise concerns about unhealthy fats.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains cocoa solids, which can provide a rich flavor profile.
- Includes milk solids, contributing to a creamy texture.
Concerns
- Refined palm oil and hydrogenated fats raise concerns about unhealthy fats.
- Artificial colors (E150d, E124, E133) indicate the use of synthetic additives.
- High sugar content from refined sugar and invert sugar syrup may pose health risks.
- Contains refined wheat flour, which lacks nutritional benefits compared to whole grains.
Who should avoid this product?
This product may be less suitable for:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
Instead of a flat list, this section explains each ingredient in the context of this snack.
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Is Refined Wheat Flour safe in this snack?
Bad
Refined Wheat Flour is used here as base. Refined wheat flour is a highly processed ingredient that lacks fiber and essential nutrients, raising concerns about its nutritional value.
Role in formula: base
Original: REFINED WHEAT FLOUR (MAIDA)
-
Is Sugar safe in this snack?
Bad
Sugar is used here as sweetener. Sugar is a refined sweetener that contributes to high calorie content without nutritional benefits, raising concerns about excessive sugar intake.
Role in formula: sweetener
Original: SUGAR
-
Is Refined Palm Oil safe in this snack?
Bad
Refined Palm Oil is used here as emulsifier. Refined palm oil is a processed fat that may contribute to unhealthy fat intake and raises environmental concerns due to palm oil production.
Role in formula: emulsifier
Original: REFINED PALM OIL & HYDROGENATED VEGETABLE FAT
-
Is Hydrogenated Vegetable Fat safe in this snack?
Bad
Hydrogenated Vegetable Fat is used here as emulsifier. Hydrogenated vegetable fat contains trans fats, which are linked to various health issues, including heart disease.
Role in formula: emulsifier
Original: HYDROGENATED VEGETABLE FAT
Read the full ingredient profile for Hydrogenated Vegetable Fat
-
Is Cocoa Solids safe in this snack?
Medium
Cocoa Solids is used here as flavor. Cocoa solids provide flavor and some antioxidants, but their low percentage (3%) limits their overall impact on health.
Role in formula: flavor
Original: COCOA SOLIDS (3%)
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Is Artificial Colors safe in this snack?
Bad
Artificial Colors is used here as colorant. Artificial colors (E150d, E124, E133) are synthetic additives that may pose health risks and are often linked to hyperactivity in children.
Role in formula: colorant
Original: COLOURS (150d, 124 & 133)
-
Is Invert Sugar Syrup safe in this snack?
Bad
Invert Sugar Syrup is used here as sweetener. Invert sugar syrup is a processed sweetener that contributes to high sugar content without nutritional benefits.
Role in formula: sweetener
Original: INVERT SUGAR SYRUP
-
Is Milk Solids safe in this snack?
Medium
Milk Solids is used here as base. Milk solids add creaminess and flavor but may not provide significant nutritional benefits in this processed context.
Role in formula: base
Original: MILK SOLIDS (0.6%)
-
Is Edible Maize Starch safe in this snack?
Medium
Edible Maize Starch is used here as thickener. Edible maize starch is used as a thickener and stabilizer, but it is a processed ingredient with limited nutritional value.
Role in formula: thickener
Original: EDIBLE MAIZE STARCH
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Is Raising Agents safe in this snack?
Medium
Raising Agents is used here as leavening agent. Raising agents (E500, E503, E341) are used to create texture but are synthetic additives that may raise quality concerns.
Role in formula: leavening agent
Original: RAISING AGENTS [500(), 503(il) & 341(1))
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Is Iodised Salt safe in this snack?
Good
Iodised Salt is used here as base. Iodised salt is a source of iodine, which is essential for thyroid function, but its presence does not significantly enhance the product's overall quality.
Role in formula: base
Original: IODISED SALT
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Is Artificial Vanilla Flavoring safe in this snack?
Bad
Artificial Vanilla Flavoring is used here as flavor. Artificial vanilla flavoring is a synthetic additive that lacks the complexity of natural flavors and raises concerns about artificial ingredients.
Role in formula: flavor
Original: ARTIFICIAL (VANILLA) FLAVOURING SUBSTANCES
Read the full ingredient profile for Artificial Vanilla Flavoring
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Is Emulsifier safe in this snack?
Medium
Emulsifier is used here as emulsifier. Emulsifier (E322) helps blend ingredients but is a processed additive that may not contribute positively to health.
Role in formula: emulsifier
Original: EMULSIFIER (322())
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 4233690
More from this brand: Britannia products in Zerotox
Similar products: snack in Zerotox database
Allergens detected: wheat , milk , soy
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.