Is Rustic Granary Bloom Safe? Ingredient Analysis
Hovis
Rustic Granary Bloom is one of the cereal products analyzed by Zerotox for Hovis. The product scores 60/100 in Zerotox, meaning it looks generally acceptable but still includes some ingredients worth reviewing.
The sections below explain why ingredients like Emulsifier E472e affect the overall evaluation.
60 / 100
Why score is 60
The composition includes wheat flour and various additives like emulsifiers and flour treatment agents. The presence of palm fat and synthetic emulsifiers raises quality concerns.
Main concern
Contains palm fat, which raises sustainability concerns due to environmental impact.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains whole grain ingredients like granary malted wheat flakes, contributing to texture and flavor.
- Includes starter dough, which may enhance the bread's taste and fermentation quality.
Concerns
- Contains palm fat, which raises sustainability concerns due to environmental impact.
- Includes synthetic emulsifier E472e, which may indicate a more processed product.
Who should avoid this product?
This product may be less suitable for:
- people with sensitive skin or fragrance sensitivity
Ingredients breakdown
Instead of a flat list, this section explains each ingredient in the context of this cereal.
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Is Wheat Flour safe in this cereal?
Good
Wheat Flour is used here as base. Wheat flour serves as the primary ingredient, providing structure and essential carbohydrates for the bread.
Role in formula: base
Original: Wheat Flour (with added Calcium, Iron, Vitamin B3, Vitamin B₁)
-
Is Water safe in this cereal?
Good
Water is used here as base. Water is essential for hydration and activating yeast, contributing to the dough's consistency.
Role in formula: base
Original: Water
-
Is Granary Malted Wheat Flakes safe in this cereal?
Good
Granary Malted Wheat Flakes is used here as base. These flakes add texture and a nutty flavor, enhancing the overall sensory experience of the bread.
Role in formula: base
Original: Granary Malted Wheat Flakes (10%)
-
Is Starter Dough safe in this cereal?
Good
Starter Dough is used here as base. Starter dough improves flavor and texture through natural fermentation, contributing to the bread's quality.
Role in formula: base
Original: Starter Dough (7%) (contains: Wheat Flour (with added Calcium, Iron, Vitamin B3, Vitamin B₁), Water, Salt, Yeast)
-
Is Yeast safe in this cereal?
Good
Yeast is used here as base. Yeast is crucial for fermentation, helping the bread rise and develop its characteristic texture.
Role in formula: base
Original: Yeast
-
Is Cut Wheat safe in this cereal?
Good
Cut Wheat is used here as base. Cut wheat adds additional texture and nutritional value, enhancing the bread's overall quality.
Role in formula: base
Original: Cut Wheat (2%)
-
Is Cut Rye safe in this cereal?
Good
Cut Rye is used here as base. Cut rye contributes to flavor complexity and nutritional benefits, complementing the wheat base.
Role in formula: base
Original: Cut Rye (2%)
-
Is Malted Barley Flour safe in this cereal?
Good
Malted Barley Flour is used here as base. Malted barley flour adds sweetness and enhances the bread's flavor profile through natural sugars.
Role in formula: base
Original: Malted Barley Flour
-
Is Wheat Protein safe in this cereal?
Medium
Wheat Protein is used here as base. Wheat protein improves the bread's structure and texture but may indicate processing beyond whole grains.
Role in formula: base
Original: Wheat Protein
-
Is Vegetable Fat safe in this cereal?
Medium
Vegetable Fat is used here as emulsifier. Vegetable fat, including palm and rapeseed, aids in moisture retention but raises sustainability concerns.
Role in formula: emulsifier
Original: Vegetable Fat (Palm, Rapeseed)
-
Is Sea Salt safe in this cereal?
Good
Sea Salt is used here as flavor. Sea salt enhances flavor and acts as a preservative, contributing to the overall taste of the bread.
Role in formula: flavor
Original: Sea Salt
-
Is Fermented Wheat Flour safe in this cereal?
Good
Fermented Wheat Flour is used here as base. Fermented wheat flour adds depth of flavor and may improve digestibility through natural fermentation.
Role in formula: base
Original: Fermented Wheat Flour
-
Is Dehydrated Sourdough safe in this cereal?
Good
Dehydrated Sourdough is used here as base. Dehydrated sourdough contributes to flavor complexity and may enhance the bread's texture.
Role in formula: base
Original: Dehydrated Sourdough (Wheat)
-
Is Soya Flour safe in this cereal?
Medium
Soya Flour is used here as base. Soya flour adds protein and texture but may raise concerns for those with soy allergies.
Role in formula: base
Original: Soya Flour
-
Is Emulsifier E472e safe in this cereal?
Bad
Emulsifier E472e is used here as emulsifier. E472e is a synthetic emulsifier that helps improve texture but raises concerns about processed ingredients.
Role in formula: emulsifier
Original: Emulsifier: E472e
-
Is Flour Treatment Agent Ascorbic Acid safe in this cereal?
Medium
Flour Treatment Agent Ascorbic Acid is used here as stabilizer. Ascorbic acid is used to strengthen dough but is a processed additive that may not align with clean eating principles.
Role in formula: stabilizer
Original: Flour Treatment Agent: Ascorbic Acid
Read the full ingredient profile for Flour Treatment Agent Ascorbic Acid
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3930421
More from this brand: Hovis products in Zerotox
Similar products: cereal in Zerotox database
Allergens detected: wheat , soy
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.