Simple White From Hovis product image with 60/100 Zerotox safety score

Is Simple White From Hovis Safe? Ingredient Analysis

Hovis

Simple White From Hovis is a cereal from Hovis. It has a Zerotox safety score of 60/100, which means it looks generally acceptable but still includes some ingredients worth reviewing.

The main ingredients worth reviewing are Sodium Propionate.

60 / 100

Moderate quality

Why score is 60

The composition includes wheat flour and water, but also contains preservatives like E282 and emulsifiers E472e and E481, indicating moderate processing and raising quality concerns.

Main concern

E282 is a synthetic preservative that raises concerns about the use of artificial additives in the product.

Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.

Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.

Pros

  • Wheat flour provides essential carbohydrates for energy, contributing positively to the product's overall rating.
  • Water is a fundamental ingredient that aids in the dough formation, ensuring proper texture and consistency.

Concerns

  • E282 is a synthetic preservative that raises concerns about the use of artificial additives in the product.
  • Emulsifiers E472e and E481 are processed ingredients that may indicate a higher level of industrial processing.

Ingredients breakdown

Each ingredient below is explained in the context of this cereal so the page answers more than a simple label list.

  • Is Wheat Flour safe in this cereal?

    Good

    Wheat Flour is used here as base. Wheat flour is the primary ingredient providing carbohydrates essential for energy. Its quality is generally high, supporting the product's base structure.

    Role in formula: base

    Original: wheat flour (with added calcium, iron, niacin, thiamine)

  • Is Water safe in this cereal?

    Good

    Water is used here as base. Water is crucial for dough hydration, enabling gluten formation and contributing to the bread's texture and structure.

    Role in formula: base

    Original: water

    Read the full ingredient profile for Water

  • Is Yeast safe in this cereal?

    Good

    Yeast is used here as flavor. Yeast is a natural leavening agent that ferments sugars, producing carbon dioxide and contributing to the bread's rise and flavor.

    Role in formula: flavor

    Original: yeast

    Read the full ingredient profile for Yeast

  • Is Salt safe in this cereal?

    Good

    Salt is used here as flavor. Salt enhances flavor and controls yeast activity, playing a vital role in the fermentation process and overall taste of the bread.

    Role in formula: flavor

    Original: salt

    Read the full ingredient profile for Salt

  • Is Soya Flour safe in this cereal?

    Medium

    Soya Flour is used here as base. Soya flour adds protein and improves texture, but its processed nature raises some concerns about ingredient quality.

    Role in formula: base

    Original: soya flour

    Read the full ingredient profile for Soya Flour

  • Is Sodium Propionate safe in this cereal?

    Bad

    Sodium Propionate is used here as preservative. Sodium propionate (E282) is a synthetic preservative used to inhibit mold growth, but its synthetic nature raises quality concerns.

    Role in formula: preservative

    Original: preservative: e282

    Read the full ingredient profile for Sodium Propionate

  • Is Sodium Stearoyl Lactylate safe in this cereal?

    Medium

    Sodium Stearoyl Lactylate is used here as emulsifier. Sodium stearoyl lactylate (E481) is an emulsifier that improves dough stability but is a processed ingredient that may raise concerns.

    Role in formula: emulsifier

    Original: emulsifiers: e472e, e481

    Read the full ingredient profile for Sodium Stearoyl Lactylate

  • Is Rapeseed Oil safe in this cereal?

    Medium

    Rapeseed Oil is used here as fat. Rapeseed oil is a refined oil that adds moisture and texture but is processed, which may affect overall ingredient quality.

    Role in formula: fat

    Original: rapeseed oil

    Read the full ingredient profile for Rapeseed Oil

  • Is Ascorbic Acid safe in this cereal?

    Medium

    Ascorbic Acid is used here as flour treatment agent. Ascorbic acid is used to strengthen dough and improve bread quality, but its synthetic nature raises some concerns.

    Role in formula: flour treatment agent

    Original: flour treatment agent: ascorbic acid

    Read the full ingredient profile for Ascorbic Acid

How we score

Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.

Product info

Product ID: 3930414

More from this brand: Hovis products in Zerotox

Similar products: cereal in Zerotox database

Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.

Frequently asked questions

This product is flagged for: E282 is a synthetic preservative that raises concerns about the use of artificial additives in the product.; Emulsifiers E472e and E481 are processed ingredients that may indicate a higher level of industrial processing.. See the Concerns and Ingredients sections above.
This product includes positive or neutral ingredients such as: wheat flour, water, yeast. See the Ingredients section above.
Hovis — Simple White From Hovis has a Zerotox safety score of 60 / 100. Check the ingredient breakdown above. More Hovis products. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
This depends on the ingredient profile. People with sensitive skin or scalp, users avoiding fragrance, sulfates or animal-derived ingredients, and cautious shoppers should review the breakdown above before buying. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
The composition includes wheat flour and water, but also contains preservatives like E282 and emulsifiers E472e and E481, indicating moderate processing and raising quality concerns. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Hovis — Simple White From Hovis has a Zerotox safety score of 60 / 100. Higher scores mean fewer concerning ingredients. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Based on our data we do not detect fragrance in this product's listed ingredients. Formulations can change; check the label.
Hovis — Simple White From Hovis has a Zerotox score of 60 / 100 among cereal products. See the full breakdown above.
Browse cereal products on Zerotox with ingredient analysis.
We do not detect parabens in this product's listed ingredients. Always check the label as formulations change.
Our analysis notes: Wheat flour provides essential carbohydrates for energy, contributing positively to the product's overall rating.; Water is a fundamental ingredient that aids in the dough formation, ensuring proper texture and consistency.. See the Pros section above.
Browse Hovis products on Zerotox with ingredient analysis and safety scores.

Safer alternatives from Hovis

These same-brand alternatives currently score higher and may fit cautious buyers better: