Is Kellogg's Krave Safe? Ingredient Analysis
Kellogg's
Kellogg's Krave is one of the cereal products analyzed by Zerotox for Kellogg's. The product scores 60/100 in Zerotox, meaning it looks generally acceptable but still includes some ingredients worth reviewing.
The sections below explain why ingredients like Sugar affect the overall evaluation.
60 / 100
Why score is 60
The composition includes sugar and vegetable oils, which raise concerns about processed ingredients. Whole milk powder and cocoa powder are present but in low amounts, affecting overall quality.
Main concern
High sugar content raises concerns about excessive sweetness.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains whole wheat and maize, providing some whole grain content.
- Includes vitamins like riboflavin and B12, contributing to nutritional value.
Concerns
- High sugar content raises concerns about excessive sweetness.
- Vegetable oils, including palm oil, indicate a processed composition.
Who should avoid this product?
This product may be less suitable for:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
Instead of a flat list, this section explains each ingredient in the context of this cereal.
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Is Cereal Flours safe in this cereal?
Good
Cereal Flours is used here as base. Cereal flours provide the main structure of the product, contributing to fiber and carbohydrate content.
Role in formula: base
Original: Cereal flours (54%) (wheat, wholewheat, maize)
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Is Sugar safe in this cereal?
Bad
Sugar is used here as sweetener. Sugar is added for sweetness but contributes to high caloric content and potential health concerns.
Role in formula: sweetener
Original: sugar
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Is Vegetable Oils safe in this cereal?
Medium
Vegetable Oils is used here as base. Vegetable oils, including sustainable palm oil, are used for texture but raise concerns about processing and health implications.
Role in formula: base
Original: vegetable oils (rapeseed, certified sustainable palm)
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Is Maltodextrin safe in this cereal?
Medium
Maltodextrin is used here as thickener. Maltodextrin is a processed carbohydrate that serves as a thickener, raising concerns about its impact on blood sugar levels.
Role in formula: thickener
Original: maltodextrin
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Is Fat Reduced Cocoa Powder safe in this cereal?
Good
Fat Reduced Cocoa Powder is used here as flavor. Cocoa powder adds flavor and some antioxidants, though its low percentage limits its overall impact.
Role in formula: flavor
Original: fat reduced cocoa powder (3%)
Read the full ingredient profile for Fat Reduced Cocoa Powder
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Is Whole Milk Powder safe in this cereal?
Medium
Whole Milk Powder is used here as base. Whole milk powder contributes to creaminess and flavor but is present in a low amount, limiting its nutritional benefits.
Role in formula: base
Original: whole milk powder (1.5%)
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Is Salt safe in this cereal?
Good
Salt is used here as flavor. Salt enhances flavor but should be consumed in moderation; its presence is typical in processed foods.
Role in formula: flavor
Original: salt
-
Is Cream Powder safe in this cereal?
Medium
Cream Powder is used here as flavor. Cream powder adds richness but is also present in a low amount, contributing minimally to overall quality.
Role in formula: flavor
Original: cream powder (milk) (0.7%)
-
Is Emulsifier safe in this cereal?
Medium
Emulsifier is used here as emulsifier. Soy lecithin is used to improve texture and stability, though it is a processed ingredient.
Role in formula: emulsifier
Original: emulsifier (soy lecithin)
-
Is Natural Flavouring safe in this cereal?
Medium
Natural Flavouring is used here as flavor. Natural flavoring enhances taste but lacks transparency regarding its specific sources.
Role in formula: flavor
Original: natural flavouring
-
Is Riboflavin safe in this cereal?
Good
Riboflavin is used here as nutrient. Riboflavin is a vitamin that supports energy metabolism, contributing positively to the product's nutritional profile.
Role in formula: nutrient
Original: riboflavin
-
Is Thiamin safe in this cereal?
Good
Thiamin is used here as nutrient. Thiamin is essential for carbohydrate metabolism, adding nutritional value to the product.
Role in formula: nutrient
Original: thiamin
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Is Vitamin B6 safe in this cereal?
Good
Vitamin B6 is used here as nutrient. Vitamin B6 plays a role in brain health and metabolism, enhancing the product's overall nutritional profile.
Role in formula: nutrient
Original: vitamin B6
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Is Vitamin B12 safe in this cereal?
Good
Vitamin B12 is used here as nutrient. Vitamin B12 is crucial for nerve function and red blood cell production, contributing positively to the product's quality.
Role in formula: nutrient
Original: vitamin B12
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Is Ascorbyl Palmitate safe in this cereal?
Medium
Ascorbyl Palmitate is used here as antioxidant. Ascorbyl palmitate is an antioxidant that helps preserve freshness but is a synthetic ingredient.
Role in formula: antioxidant
Original: antioxidants (ascorbyl palmitate, alpha tocopherol)
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Is Alpha Tocopherol safe in this cereal?
Good
Alpha Tocopherol is used here as antioxidant. Alpha tocopherol is a natural form of vitamin E that acts as an antioxidant, supporting product stability.
Role in formula: antioxidant
Original: alpha tocopherol
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3953520
More from this brand: Kellogg's products in Zerotox
Similar products: cereal in Zerotox database
Allergens detected: milk , wheat
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.