Is Kellogg's Milk Chocolate Krave Safe? Ingredient Analysis
Kellogg's
Kellogg's's Kellogg's Milk Chocolate Krave is reviewed here as a cereal. Zerotox gives it 60/100 based on the current ingredient profile, so it looks generally acceptable but still includes some ingredients worth reviewing.
The ingredient review below focuses especially on Sugar, Artificial Colors.
60 / 100
Why score is 60
The composition includes several processed ingredients like sugar and vegetable oils, which raise quality concerns. The presence of artificial colors and emulsifiers further indicates a less favorable profile.
Main concern
Includes sugar and glucose syrup, which are highly processed and raise concerns about excessive sweetness.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains whole milk powder and cocoa, providing some natural flavors and nutrients.
- Fortified with vitamins such as riboflavin and vitamin B12, enhancing nutritional value.
Concerns
- Includes sugar and glucose syrup, which are highly processed and raise concerns about excessive sweetness.
- Contains artificial colors like annatto and carotenes, which may indicate synthetic processing.
Who should avoid this product?
This formula may not suit:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
Below, each ingredient is described in the context of this cereal, not just listed as a raw label.
-
Is Cereal Flours safe in this cereal?
Medium
Cereal Flours is used here as base. Cereal flours provide the main structure of the product, but their refined nature raises some concerns about processing.
Role in formula: base
Original: cereal flours (55%) (wheat, oat, rice)
-
Is Sugar safe in this cereal?
Bad
Sugar is used here as sweetener. Sugar is a highly processed ingredient that contributes to sweetness but raises concerns about health impacts when consumed in excess.
Role in formula: sweetener
Original: sugar
-
Is Vegetable Oils safe in this cereal?
Medium
Vegetable Oils is used here as base. Vegetable oils are used for texture and mouthfeel but can be highly processed, raising concerns about quality.
Role in formula: base
Original: vegetable oils(sunflower, rapeseed, palm)
-
Is Milk Chocolate safe in this cereal?
Medium
Milk Chocolate is used here as flavor. Milk chocolate adds flavor but contains sugar and fats, which may contribute to a less favorable nutritional profile.
Role in formula: flavor
Original: milk chocolate (9%) {sugar, cocoa mass, milk whey powder, milk fat, whole milk powder, cocoa butter}
-
Is Emulsifier safe in this cereal?
Medium
Emulsifier is used here as emulsifier. Soy lecithin is used to improve texture and stability but is a processed ingredient that raises some concerns.
Role in formula: emulsifier
Original: emulsifier (soy lecithin)
-
Is Artificial Colors safe in this cereal?
Bad
Artificial Colors is used here as colorant. Artificial colors like annatto and carotenes are used for visual appeal but raise concerns about synthetic additives.
Role in formula: colorant
Original: colours(annatto norbixin, carotenes)
-
Is Antioxidants safe in this cereal?
Medium
Antioxidants is used here as antioxidant. Antioxidants like ascorbyl palmitate and alpha tocopherol are added for preservation but are synthetic and raise quality concerns.
Role in formula: antioxidant
Original: antioxidants(ascorbyl palmitate, alpha tocopherol)
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3953505
More from this brand: Kellogg's products in Zerotox
Similar products: cereal in Zerotox database
Allergens detected: gluten
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.