Is Krave Choco Hazelnut Imp Safe? Ingredient Analysis
Kellogg's
Krave Choco Hazelnut Imp is one of the cereal products analyzed by Zerotox for Kellogg's. The product scores 60/100 in Zerotox, meaning it looks generally acceptable but still includes some ingredients worth reviewing.
The sections below explain why ingredients like Sugar, Glucose Syrup, Annatto Norbixin affect the overall evaluation.
60 / 100
Why score is 60
The product contains a mix of cereal flours and a chocolate-hazelnut filling, with several processed ingredients like sugar and vegetable oils. This raises quality concerns.
Main concern
High sugar content from multiple sources, including sugar and glucose syrup, raises concerns about excessive sweetness.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains fortified vitamins such as riboflavin and vitamin B12, which can contribute to daily nutrient intake.
- Includes whole grain cereal flours, which can provide some dietary fiber and essential nutrients.
Concerns
- High sugar content from multiple sources, including sugar and glucose syrup, raises concerns about excessive sweetness.
- Contains palm oil, which is associated with environmental concerns and health debates regarding saturated fats.
Who should avoid this product?
This product may be less suitable for:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
Instead of a flat list, this section explains each ingredient in the context of this cereal.
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Is Wheat Flour safe in this cereal?
Medium
Wheat Flour is used here as base. Wheat flour serves as the primary ingredient, providing structure and texture to the cereal. However, it is a refined grain, which may lack some nutrients compared to whole grains.
Role in formula: base
Original: wheat
-
Is Oat Flour safe in this cereal?
Good
Oat Flour is used here as base. Oat flour adds nutritional value, including fiber and protein, contributing to a more balanced cereal composition.
Role in formula: base
Original: oat
-
Is Rice Flour safe in this cereal?
Medium
Rice Flour is used here as base. Rice flour is used for texture but is less nutritious than whole grain options, raising concerns about overall fiber content.
Role in formula: base
Original: rice
-
Is Sugar safe in this cereal?
Bad
Sugar is used here as sweetener. Sugar is a primary sweetener in this product, contributing to high sweetness levels and potential health concerns related to excessive sugar intake.
Role in formula: sweetener
Original: sugar
-
Is Vegetable Oils safe in this cereal?
Medium
Vegetable Oils is used here as emulsifier. Vegetable oils, including palm and sunflower, are used for texture and moisture but raise concerns about health implications and sustainability.
Role in formula: emulsifier
Original: vegetable oils(palm, sunflower, rapeseed)
-
Is Glucose Syrup safe in this cereal?
Bad
Glucose Syrup is used here as sweetener. Glucose syrup is a highly processed sweetener that can contribute to rapid spikes in blood sugar levels, raising health concerns.
Role in formula: sweetener
Original: glucose syrup
-
Is Chocolate safe in this cereal?
Medium
Chocolate is used here as flavor. Chocolate adds flavor but is often high in sugar and fat, which can detract from the overall healthiness of the product.
Role in formula: flavor
Original: chocolate (4%) { sugar, cocoa mass}
-
Is Milk Whey Powder safe in this cereal?
Medium
Milk Whey Powder is used here as base. Milk whey powder adds protein and flavor but is a processed dairy ingredient, which may not appeal to all consumers.
Role in formula: base
Original: milk whey powder
-
Is Skimmed Milk Powder safe in this cereal?
Medium
Skimmed Milk Powder is used here as base. Skimmed milk powder provides some protein and calcium but is a processed dairy product, which may not be suitable for everyone.
Role in formula: base
Original: skimmed milk powder
-
Is Hazelnuts safe in this cereal?
Good
Hazelnuts is used here as base. Hazelnuts contribute healthy fats and flavor, enhancing the nutritional profile of the product.
Role in formula: base
Original: hazelnuts (1%)
-
Is Sunflower Lecithin safe in this cereal?
Medium
Sunflower Lecithin is used here as emulsifier. Sunflower lecithin is used as an emulsifier to improve texture but is a processed ingredient with mixed health implications.
Role in formula: emulsifier
Original: emulsifier(sunflower lecithin)
-
Is Natural Flavoring safe in this cereal?
Medium
Natural Flavoring is used here as flavor. Natural flavoring enhances taste but can be vague in terms of specific ingredients, raising transparency concerns.
Role in formula: flavor
Original: natural flavouring
-
Is Salt safe in this cereal?
Medium
Salt is used here as flavor. Salt is added for flavor enhancement but excessive intake can lead to health issues, necessitating moderation.
Role in formula: flavor
Original: salt
-
Is Annatto Norbixin safe in this cereal?
Bad
Annatto Norbixin is used here as colorant. Annatto norbixin is a synthetic colorant that may raise concerns for some consumers regarding artificial additives.
Role in formula: colorant
Original: colours(annatto norbixin, carotenes)
-
Is Carotenes safe in this cereal?
Medium
Carotenes is used here as colorant. Carotenes are natural colorants that can enhance visual appeal but do not significantly contribute to nutritional value.
Role in formula: colorant
Original: carotenes
-
Is Ascorbyl Palmitate safe in this cereal?
Medium
Ascorbyl Palmitate is used here as antioxidant. Ascorbyl palmitate is an antioxidant that helps preserve freshness but is a synthetic derivative of vitamin C.
Role in formula: antioxidant
Original: antioxidants (ascorbyl palmitate, alpha tocopherol)
-
Is Alpha Tocopherol safe in this cereal?
Good
Alpha Tocopherol is used here as antioxidant. Alpha tocopherol is a natural form of vitamin E that acts as an antioxidant, contributing positively to product stability.
Role in formula: antioxidant
Original: alpha tocopherol
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3953504
More from this brand: Kellogg's products in Zerotox
Similar products: cereal in Zerotox database
Allergens detected: gluten , nuts
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.