Is Krave Safe? Ingredient Analysis
Kellogg's
Kellogg's's Krave is reviewed here as a cereal. Zerotox gives it 60/100 based on the current ingredient profile, so it looks generally acceptable but still includes some ingredients worth reviewing.
The ingredient review below focuses especially on Sugar, Modified Dairy Substances, Palm Oil.
60 / 100
Why score is 60
The composition includes several processed ingredients like modified dairy substances and palm oil, raising quality concerns. The presence of sugars and artificial colors further impacts the safety assessment.
Main concern
Modified dairy substances and palm oil indicate a level of processing that raises quality concerns.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Whole grain oat flour and whole wheat flour contribute beneficial fiber and nutrients.
- Contains vitamins and minerals like iron and vitamin D3, enhancing nutritional value.
Concerns
- Modified dairy substances and palm oil indicate a level of processing that raises quality concerns.
- High sugar content from multiple sources, including added sugars and molasses, may pose health risks.
Who should avoid this product?
This formula may not suit:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
Below, each ingredient is described in the context of this cereal, not just listed as a raw label.
-
Is Sugar safe in this cereal?
Bad
Sugar is used here as sweetener. Sugar is a common sweetener that enhances flavor but contributes to high caloric content and potential health risks.
Role in formula: sweetener
Original: sucre
-
Is Vegetable Oil safe in this cereal?
Medium
Vegetable Oil is used here as emulsifier. Vegetable oil is used for texture and moisture but may be refined, raising concerns about processing.
Role in formula: emulsifier
Original: huile végétale
-
Is Modified Dairy Substances safe in this cereal?
Bad
Modified Dairy Substances is used here as base. Modified dairy substances are processed ingredients that may contain additives, raising quality and safety concerns.
Role in formula: base
Original: substances laitières modifiées
Read the full ingredient profile for Modified Dairy Substances
-
Is Cocoa safe in this cereal?
Good
Cocoa is used here as flavor. Cocoa adds flavor and is a source of antioxidants, contributing positively to the product's profile.
Role in formula: flavor
Original: cacao
-
Is Unsweetened Chocolate safe in this cereal?
Good
Unsweetened Chocolate is used here as flavor. Unsweetened chocolate provides rich flavor and is less processed, supporting a better quality assessment.
Role in formula: flavor
Original: chocolat non sucré
-
Is Soy Lecithin safe in this cereal?
Medium
Soy Lecithin is used here as emulsifier. Soy lecithin is used as an emulsifier but is a processed ingredient that may raise concerns for some consumers.
Role in formula: emulsifier
Original: lécithine de soya
-
Is Palm Oil safe in this cereal?
Bad
Palm Oil is used here as emulsifier. Palm oil is often criticized for environmental concerns and is a processed ingredient that raises quality issues.
Role in formula: emulsifier
Original: huile de palme
-
Is Natural Flavor safe in this cereal?
Medium
Natural Flavor is used here as flavor. Natural flavor enhances taste but can be vague in terms of specific ingredients, raising transparency concerns.
Role in formula: flavor
Original: arôme naturel
-
Is Whole Oat Flour safe in this cereal?
Good
Whole Oat Flour is used here as base. Whole oat flour is a whole grain that provides fiber and nutrients, contributing positively to the product's profile.
Role in formula: base
Original: Farine d'avoine entière
-
Is Whole Wheat Flour safe in this cereal?
Good
Whole Wheat Flour is used here as base. Whole wheat flour adds fiber and nutrients, supporting a healthier composition.
Role in formula: base
Original: Farine de blé entier
-
Is Rice Flour safe in this cereal?
Medium
Rice Flour is used here as base. Rice flour is a gluten-free alternative but is more processed than whole grains, raising some concerns.
Role in formula: base
Original: Farine de riz
-
Is Oat Bran Fibers safe in this cereal?
Good
Oat Bran Fibers is used here as base. Oat bran fibers are a source of dietary fiber, contributing positively to digestive health.
Role in formula: base
Original: Fibres de bale d'avoine
-
Is Corn Bran safe in this cereal?
Good
Corn Bran is used here as base. Corn bran adds fiber and nutrients, enhancing the overall health profile of the product.
Role in formula: base
Original: Son de maïs
-
Is Salt safe in this cereal?
Medium
Salt is used here as flavor. Salt is used for flavor enhancement but should be consumed in moderation due to potential health risks.
Role in formula: flavor
Original: Sel
-
Is Modified Palm Oil safe in this cereal?
Bad
Modified Palm Oil is used here as emulsifier. Modified palm oil is processed and raises concerns regarding health and environmental impact.
Role in formula: emulsifier
Original: Huile de palme modifiée
-
Is Carotene safe in this cereal?
Medium
Carotene is used here as colorant. Carotene is a natural colorant but may be processed, raising some quality concerns.
Role in formula: colorant
Original: Carotène (pour la couleur)
-
Is Annatto safe in this cereal?
Medium
Annatto is used here as colorant. Annatto is a natural colorant derived from seeds, used for coloring but may raise concerns for some consumers.
Role in formula: colorant
Original: Rocou (pour la couleur)
-
Is Iron safe in this cereal?
Good
Iron is used here as nutrient. Iron is an essential mineral that supports various bodily functions, contributing positively to the product's nutritional profile.
Role in formula: nutrient
Original: Fer
-
Is Thiamine Hydrochloride safe in this cereal?
Good
Thiamine Hydrochloride is used here as nutrient. Thiamine hydrochloride is a B vitamin that supports energy metabolism, enhancing the product's nutritional value.
Role in formula: nutrient
Original: Chlorhydrate de thiamine
-
Is Niacinamide safe in this cereal?
Good
Niacinamide is used here as nutrient. Niacinamide is a form of vitamin B3 that supports skin and metabolic health, adding to the product's benefits.
Role in formula: nutrient
Original: Niacinamide
-
Is Zinc Oxide safe in this cereal?
Good
Zinc Oxide is used here as nutrient. Zinc oxide is a mineral that supports immune function and skin health, contributing positively to the product's profile.
Role in formula: nutrient
Original: Oxyde de zinc
-
Is Calcium D Pantothenate safe in this cereal?
Good
Calcium D Pantothenate is used here as nutrient. Calcium D-pantothenate is a form of vitamin B5 that supports energy metabolism, enhancing the nutritional profile.
Role in formula: nutrient
Original: D-pantothénate de calcium
-
Is Pyridoxine Hydrochloride safe in this cereal?
Good
Pyridoxine Hydrochloride is used here as nutrient. Pyridoxine hydrochloride is a B vitamin that supports brain health and metabolism, adding to the product's benefits.
Role in formula: nutrient
Original: Chlorhydrate de pyridoxine
Read the full ingredient profile for Pyridoxine Hydrochloride
-
Is Cholecalciferol safe in this cereal?
Good
Cholecalciferol is used here as nutrient. Cholecalciferol is a form of vitamin D that supports bone health, contributing positively to the product's nutritional value.
Role in formula: nutrient
Original: Cholecalciferol (vitamine D3)
-
Is Folic Acid safe in this cereal?
Good
Folic Acid is used here as nutrient. Folic acid is a B vitamin that supports cell division and is important for overall health, enhancing the product's profile.
Role in formula: nutrient
Original: Acide folique
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3242917
More from this brand: Kellogg's products in Zerotox
Similar products: cereal in Zerotox database
Allergens detected: milk , soy , oat , wheat
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.