Is Krave Safe? Ingredient Analysis
Kellogg's
Krave is a cereal from Kellogg's. It has a Zerotox safety score of 60/100, which means it looks generally acceptable but still includes some ingredients worth reviewing.
The main ingredients worth reviewing are Sugar, Palm Oil, Modified Palm Oil.
60 / 100
Why score is 60
The composition includes several sugars and modified oils, raising concerns about high sugar content and processed ingredients. Ingredients like palm oil and modified milk ingredients indicate a processed nature, affecting overall quality.
Main concern
High sugar content from multiple sources, including chocolate filling and added sugars, raises quality concerns.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains whole grain oat flour and whole grain whole wheat flour, providing some fiber and nutrients.
- Includes vitamins and minerals such as iron and zinc, which can contribute to nutritional value.
Concerns
- High sugar content from multiple sources, including chocolate filling and added sugars, raises quality concerns.
- Presence of palm oil and modified oils indicates a level of processing that may affect health quality.
Ingredients breakdown
Each ingredient below is explained in the context of this cereal so the page answers more than a simple label list.
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Is Sugar safe in this cereal?
Bad
Sugar is used here as sweetener. Sugar is a primary ingredient contributing to sweetness in this product. Its high presence raises concerns about excessive sugar intake.
Role in formula: sweetener
Original: sugar
-
Is Vegetable Oil safe in this cereal?
Medium
Vegetable Oil is used here as emulsifier. Vegetable oil is used for texture and moisture. However, the type of oil can vary, and some may be less healthy due to processing.
Role in formula: emulsifier
Original: vegetable oil
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Is Modified Milk Ingredients safe in this cereal?
Medium
Modified Milk Ingredients is used here as base. Modified milk ingredients serve as a dairy component, enhancing flavor and texture. However, processing raises concerns about quality.
Role in formula: base
Original: modified milk ingredients
Read the full ingredient profile for Modified Milk Ingredients
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Is Cocoa safe in this cereal?
Good
Cocoa is used here as flavor. Cocoa adds chocolate flavor and contains antioxidants. Its presence is beneficial, though it is accompanied by high sugar content.
Role in formula: flavor
Original: cocoa
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Is Unsweetened Chocolate safe in this cereal?
Good
Unsweetened Chocolate is used here as flavor. Unsweetened chocolate contributes to the chocolate flavor without added sugars, providing a richer taste profile.
Role in formula: flavor
Original: unsweetened chocolate
-
Is Soy Lecithin safe in this cereal?
Medium
Soy Lecithin is used here as emulsifier. Soy lecithin is used to improve texture and prevent separation. While generally safe, it is a processed ingredient.
Role in formula: emulsifier
Original: soy lecithin
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Is Palm Oil safe in this cereal?
Bad
Palm Oil is used here as emulsifier. Palm oil is used for texture but raises environmental and health concerns due to its saturated fat content and processing.
Role in formula: emulsifier
Original: palm oil
-
Is Natural Flavour safe in this cereal?
Medium
Natural Flavour is used here as flavor. Natural flavor enhances taste but can be vague in origin and processing, raising questions about quality.
Role in formula: flavor
Original: natural flavour
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Is Blackstrap Molasses safe in this cereal?
Medium
Blackstrap Molasses is used here as sweetener. Blackstrap molasses adds sweetness and some minerals, but it is still a sugar source, contributing to overall sugar content.
Role in formula: sweetener
Original: blackstrap molasses
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Is Whole Grain Oat Flour safe in this cereal?
Good
Whole Grain Oat Flour is used here as base. Whole grain oat flour provides fiber and nutrients, contributing positively to the product's overall quality.
Role in formula: base
Original: whole grain oat flour
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Is Whole Grain Whole Wheat Flour safe in this cereal?
Good
Whole Grain Whole Wheat Flour is used here as base. Whole grain whole wheat flour adds fiber and nutrients, enhancing the product's nutritional profile.
Role in formula: base
Original: whole grain whole wheat flour
Read the full ingredient profile for Whole Grain Whole Wheat Flour
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Is Rice Flour safe in this cereal?
Medium
Rice Flour is used here as base. Rice flour is used for texture but is less nutritious compared to whole grains, raising some quality concerns.
Role in formula: base
Original: rice flour
-
Is Oat Hull Fibre safe in this cereal?
Good
Oat Hull Fibre is used here as base. Oat hull fiber adds dietary fiber, which can aid digestion and improve the product's health profile.
Role in formula: base
Original: oat hull fibre
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Is Corn Bran safe in this cereal?
Good
Corn Bran is used here as base. Corn bran is a source of dietary fiber, contributing positively to the product's overall health benefits.
Role in formula: base
Original: corn bran
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Is Salt safe in this cereal?
Medium
Salt is used here as flavor. Salt enhances flavor but should be consumed in moderation. Its presence is common in processed foods.
Role in formula: flavor
Original: salt
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Is Modified Palm Oil safe in this cereal?
Bad
Modified Palm Oil is used here as emulsifier. Modified palm oil is processed and raises health concerns due to its saturated fat content and potential additives.
Role in formula: emulsifier
Original: modified palm oil
-
Is Carotene safe in this cereal?
Medium
Carotene is used here as colorant. Carotene is used for coloring and is a natural source of vitamin A, but its processing can raise quality concerns.
Role in formula: colorant
Original: carotene (for colour)
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Is Annatto safe in this cereal?
Medium
Annatto is used here as colorant. Annatto is a natural colorant that enhances appearance but can be associated with allergic reactions in some individuals.
Role in formula: colorant
Original: annatto (for colour)
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Is Iron safe in this cereal?
Good
Iron is used here as nutrient. Iron is an essential mineral that supports various bodily functions, contributing positively to the product's nutritional value.
Role in formula: nutrient
Original: Iron
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Is Thiamine Hydrochloride safe in this cereal?
Good
Thiamine Hydrochloride is used here as nutrient. Thiamine hydrochloride is a form of vitamin B1, important for energy metabolism, enhancing the product's nutritional profile.
Role in formula: nutrient
Original: Thiamine hydrochloride
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Is Niacinamide safe in this cereal?
Good
Niacinamide is used here as nutrient. Niacinamide is a form of vitamin B3, contributing to metabolic processes and overall health, thus adding value to the product.
Role in formula: nutrient
Original: Niacinamide
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Is Zinc Oxide safe in this cereal?
Good
Zinc Oxide is used here as nutrient. Zinc oxide is a mineral that supports immune function and skin health, enhancing the product's nutritional benefits.
Role in formula: nutrient
Original: Zinc oxide
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Is D Calcium Pantothenate safe in this cereal?
Good
D Calcium Pantothenate is used here as nutrient. D-calcium pantothenate is a form of vitamin B5, important for energy production and overall health, contributing positively.
Role in formula: nutrient
Original: D-calcium pantothenate
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Is Pyridoxine Hydrochloride safe in this cereal?
Good
Pyridoxine Hydrochloride is used here as nutrient. Pyridoxine hydrochloride is vitamin B6, essential for metabolism and brain health, enhancing the product's nutritional profile.
Role in formula: nutrient
Original: Pyridoxine hydrochloride
Read the full ingredient profile for Pyridoxine Hydrochloride
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Is Cholecalciferol safe in this cereal?
Good
Cholecalciferol is used here as nutrient. Cholecalciferol, or vitamin D3, is crucial for bone health and immune function, adding significant nutritional value.
Role in formula: nutrient
Original: Cholecalciferol (vitamin D3)
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Is Folic Acid safe in this cereal?
Good
Folic Acid is used here as nutrient. Folic acid is vital for DNA synthesis and cell division, contributing positively to the product's overall health benefits.
Role in formula: nutrient
Original: Folic acid
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3242918
More from this brand: Kellogg's products in Zerotox
Similar products: cereal in Zerotox database
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