Krave product image with 60/100 Zerotox safety score

Is Krave Safe? Ingredient Analysis

Kellogg's

Krave is one of the cereal products analyzed by Zerotox for Kellogg's. The product scores 60/100 in Zerotox, meaning it looks generally acceptable but still includes some ingredients worth reviewing.

The sections below explain why ingredients like Sugar, Palm Oil, Modified Palm Oil affect the overall evaluation.

60 / 100

Moderate quality

Why score is 60

The composition includes several processed ingredients like modified milk ingredients and palm oil, which raise quality concerns. The presence of sugars and artificial colors further impacts the overall safety assessment.

Main concern

Includes multiple sugars and modified palm oil, which are processed and raise concerns about overall quality.

Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.

Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.

Pros

  • Whole grain oat flour and whole grain whole wheat flour provide some fiber and nutrients, supporting a moderate rating.
  • Contains vitamins and minerals such as iron and zinc oxide, which contribute positively to the nutritional profile.

Concerns

  • Includes multiple sugars and modified palm oil, which are processed and raise concerns about overall quality.
  • Artificial colors like carotene and annatto indicate the use of synthetic additives, which detract from the product's natural appeal.

Who should avoid this product?

This product may be less suitable for:

  • people with sensitive skin or fragrance sensitivity
  • people avoiding animal-derived ingredients

Ingredients breakdown

Instead of a flat list, this section explains each ingredient in the context of this cereal.

How we score

Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.

Product info

Product ID: 3248382

More from this brand: Kellogg's products in Zerotox

Similar products: cereal in Zerotox database

Allergens detected: milk , soy , oats , wheat

Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.

Frequently asked questions

Kellogg's — Krave has a Zerotox safety score of 60 / 100. Check the ingredient breakdown above. More Kellogg's products. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
The composition includes several processed ingredients like modified milk ingredients and palm oil, which raise quality concerns. The presence of sugars and artificial colors further impacts the overall safety assessment. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
Browse cereal products on Zerotox with ingredient analysis.
Our analysis notes: Whole grain oat flour and whole grain whole wheat flour provide some fiber and nutrients, supporting a moderate rating.; Contains vitamins and minerals such as iron and zinc oxide, which contribute positively to the nutritional profile.. See the Pros section above.
This product is flagged for: Includes multiple sugars and modified palm oil, which are processed and raise concerns about overall quality.; Artificial colors like carotene and annatto indicate the use of synthetic additives, which detract from the product's natural appeal.. See the Concerns and Ingredients sections above.
We do not detect parabens in this product's listed ingredients. Always check the label as formulations change.
Kellogg's — Krave has a Zerotox safety score of 60 / 100. Higher scores mean fewer concerning ingredients. Scores are informational only and do not constitute professional advice; always read the label and consult a qualified professional.
This product includes positive or neutral ingredients such as: cocoa, unsweetened chocolate, whole grain oat flour. See the Ingredients section above.
We detected: milk, soy, oats, wheat. If you have allergies, check the label and the Ingredients section above.
Based on our data we do not detect fragrance in this product's listed ingredients. Formulations can change; check the label.
Browse Kellogg's products on Zerotox with ingredient analysis and safety scores.
Kellogg's — Krave has a Zerotox score of 60 / 100 among cereal products. See the full breakdown above.

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