Is Krave Safe? Ingredient Analysis
Kellogg's
Krave is one of the cereal products analyzed by Zerotox for Kellogg's. The product scores 60/100 in Zerotox, meaning it looks generally acceptable but still includes some ingredients worth reviewing.
The sections below explain why ingredients like Sugar, Glucose Syrup, Flavouring affect the overall evaluation.
60 / 100
Why score is 60
The composition includes sugar and glucose syrup, which are processed ingredients raising quality concerns. However, the presence of vitamins and tocopherol-rich extract indicates some nutritional value.
Main concern
High sugar content from sugar and glucose syrup raises concerns about excessive sweetness.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains vitamins such as niacin and B12, contributing to nutritional value.
- Includes tocopherol-rich extract, a natural antioxidant that may enhance shelf life.
Concerns
- High sugar content from sugar and glucose syrup raises concerns about excessive sweetness.
- Contains vegetable oils, including certified sustainable palm oil, which may have mixed quality implications.
Who should avoid this product?
This product may be less suitable for:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
Instead of a flat list, this section explains each ingredient in the context of this cereal.
-
Is Wheat safe in this cereal?
Good
Wheat is used here as base. Wheat serves as a primary ingredient, providing carbohydrates and structure to the product.
Role in formula: base
Original: wheat
-
Is Oat safe in this cereal?
Good
Oat is used here as base. Oats are a whole grain that adds fiber and nutrients, enhancing the product's overall quality.
Role in formula: base
Original: oat
-
Is Rice safe in this cereal?
Good
Rice is used here as base. Rice contributes carbohydrates and helps in achieving the desired texture of the product.
Role in formula: base
Original: rice
-
Is Rapeseed Oil safe in this cereal?
Medium
Rapeseed Oil is used here as emulsifier. Rapeseed oil is a common cooking oil that aids in texture but raises concerns due to processing.
Role in formula: emulsifier
Original: vegetable oils (rapeseed, certified sustainable palm)
-
Is Sustainable Palm Oil safe in this cereal?
Medium
Sustainable Palm Oil is used here as emulsifier. Sustainable palm oil is used for texture but its production can be controversial, impacting quality perception.
Role in formula: emulsifier
Original: vegetable oils (rapeseed, certified sustainable palm)
-
Is Sugar safe in this cereal?
Bad
Sugar is used here as sweetener. Sugar is a highly processed ingredient that contributes to sweetness but raises health concerns.
Role in formula: sweetener
Original: sugar
-
Is Cocoa Mass safe in this cereal?
Medium
Cocoa Mass is used here as flavor. Cocoa mass adds chocolate flavor but is processed, which may affect overall quality.
Role in formula: flavor
Original: cocoa mass
-
Is Milk Whey Powder safe in this cereal?
Medium
Milk Whey Powder is used here as base. Milk whey powder adds protein and creaminess but is a processed dairy ingredient.
Role in formula: base
Original: milk whey powder
-
Is Milk Powder safe in this cereal?
Medium
Milk Powder is used here as base. Milk powder contributes to flavor and texture but is a processed dairy product.
Role in formula: base
Original: milk powder
-
Is Cocoa Powder safe in this cereal?
Medium
Cocoa Powder is used here as flavor. Cocoa powder enhances flavor but is processed, which may impact quality.
Role in formula: flavor
Original: cocoa powder
-
Is Glucose Syrup safe in this cereal?
Bad
Glucose Syrup is used here as sweetener. Glucose syrup is a highly processed sweetener that raises concerns about excessive sugar content.
Role in formula: sweetener
Original: glucose syrup
-
Is Barley Malt Extract safe in this cereal?
Medium
Barley Malt Extract is used here as flavor. Barley malt extract adds flavor and sweetness but is a processed ingredient.
Role in formula: flavor
Original: barley malt extract
-
Is Cocoa Butter safe in this cereal?
Medium
Cocoa Butter is used here as emulsifier. Cocoa butter provides texture and richness but is a processed fat.
Role in formula: emulsifier
Original: cocoa butter
-
Is Skimmed Milk Powder safe in this cereal?
Medium
Skimmed Milk Powder is used here as base. Skimmed milk powder adds creaminess but is a processed dairy ingredient.
Role in formula: base
Original: skimmed milk powder
-
Is Soya Lecithin safe in this cereal?
Medium
Soya Lecithin is used here as emulsifier. Soya lecithin is used for texture but is a processed ingredient with mixed quality implications.
Role in formula: emulsifier
Original: emulsifier (soya lecithin)
-
Is Chicory Root Fibre safe in this cereal?
Good
Chicory Root Fibre is used here as fiber. Chicory root fiber adds dietary fiber, which can be beneficial for digestive health.
Role in formula: fiber
Original: chicory root fibre
-
Is Salt safe in this cereal?
Good
Salt is used here as flavor. Salt enhances flavor and is a natural ingredient, contributing positively to the product.
Role in formula: flavor
Original: salt
-
Is Flavouring safe in this cereal?
Bad
Flavouring is used here as flavor. Flavouring is a vague term that may indicate artificial or synthetic additives, raising quality concerns.
Role in formula: flavor
Original: flavouring
-
Is Niacin safe in this cereal?
Good
Niacin is used here as vitamin. Niacin is a B vitamin that supports metabolic health and is beneficial in this product.
Role in formula: vitamin
Original: vitamins (niacin, riboflavin, vitamin B6, thiamin, folic acid, vitamin B12)
-
Is Riboflavin safe in this cereal?
Good
Riboflavin is used here as vitamin. Riboflavin is essential for energy production and contributes positively to the product's nutritional profile.
Role in formula: vitamin
Original: vitamins (niacin, riboflavin, vitamin B6, thiamin, folic acid, vitamin B12)
-
Is Vitamin B6 safe in this cereal?
Good
Vitamin B6 is used here as vitamin. Vitamin B6 plays a crucial role in metabolism and is a beneficial addition to this product.
Role in formula: vitamin
Original: vitamins (niacin, riboflavin, vitamin B6, thiamin, folic acid, vitamin B12)
-
Is Thiamin safe in this cereal?
Good
Thiamin is used here as vitamin. Thiamin is important for energy metabolism and adds nutritional value to the product.
Role in formula: vitamin
Original: vitamins (niacin, riboflavin, vitamin B6, thiamin, folic acid, vitamin B12)
-
Is Folic Acid safe in this cereal?
Good
Folic Acid is used here as vitamin. Folic acid is vital for cell division and contributes positively to the product's health profile.
Role in formula: vitamin
Original: vitamins (niacin, riboflavin, vitamin B6, thiamin, folic acid, vitamin B12)
-
Is Vitamin B12 safe in this cereal?
Good
Vitamin B12 is used here as vitamin. Vitamin B12 is essential for nerve function and adds to the product's nutritional benefits.
Role in formula: vitamin
Original: vitamins (niacin, riboflavin, vitamin B6, thiamin, folic acid, vitamin B12)
-
Is Tocopherol Rich Extract safe in this cereal?
Good
Tocopherol Rich Extract is used here as antioxidant. Tocopherol-rich extract serves as a natural antioxidant, helping to preserve the product's freshness.
Role in formula: antioxidant
Original: antioxidant (tocopherol-rich extract)
Read the full ingredient profile for Tocopherol Rich Extract
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3953554
More from this brand: Kellogg's products in Zerotox
Similar products: cereal in Zerotox database
Allergens detected: milk , wheat
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.