Is Krave Safe? Ingredient Analysis
Kellogg's
This page reviews Krave by Kellogg's as a cereal. Its current score is 60/100, suggesting that it looks generally acceptable but still includes some ingredients worth reviewing.
If you want the short version, start with these flagged ingredients: Sugar.
60 / 100
Why score is 60
The composition includes cereal flours and a chocolate-hazelnut filling, but also contains sugar and vegetable oils, raising quality concerns. Ingredients like palm oil and sugar indicate a processed nature.
Main concern
Includes sugar and glucose syrup, which are processed sweeteners that raise health concerns.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Cereal flours provide a base that contributes to texture and structure.
- Contains vitamins B6 and B12, which are essential for energy metabolism.
- Natural flavoring is used, which may be preferable to artificial alternatives.
Concerns
- Includes sugar and glucose syrup, which are processed sweeteners that raise health concerns.
- Vegetable oils, including sustainable palm oil, indicate a reliance on processed fats.
- Presence of emulsifiers like lecithins may raise concerns about processing.
Who should avoid this product?
You may want to be cautious with this product if you are:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
The ingredient notes below are written to explain what each ingredient does in this cereal and why it matters.
-
Is Cereal Flours safe in this cereal?
Good
Cereal Flours is used here as base. Cereal flours provide the primary structure and texture in this product, contributing to its overall quality.
Role in formula: base
Original: Cereal flours (53%) (wheat, oat, rice)
-
Is Sugar safe in this cereal?
Bad
Sugar is used here as sweetener. Sugar is a highly processed sweetener that contributes to the product's sweetness but raises concerns about excessive sugar intake.
Role in formula: sweetener
Original: sugar
-
Is Vegetable Oils safe in this cereal?
Medium
Vegetable Oils is used here as base. Vegetable oils, including sustainable palm oil, are used for texture and mouthfeel but are processed and may raise health concerns.
Role in formula: base
Original: vegetable oils (certified sustainable palm, rapeseed)
-
Is Hazelnuts safe in this cereal?
Good
Hazelnuts is used here as natural_extract. Hazelnuts add flavor and texture, contributing positively to the product's overall quality.
Role in formula: natural_extract
Original: hazelnuts (1%)
-
Is Chocolate safe in this cereal?
Medium
Chocolate is used here as flavor. Chocolate provides flavor but is accompanied by sugar and cocoa mass, indicating a processed nature.
Role in formula: flavor
Original: chocolate (3.5%) { sugar, cocoa mass }
-
Is Emulsifiers safe in this cereal?
Medium
Emulsifiers is used here as emulsifier. Emulsifiers like lecithins help maintain texture but are often derived from processed sources, raising quality concerns.
Role in formula: emulsifier
Original: emulsifier {lecithins}
-
Is Antioxidants safe in this cereal?
Medium
Antioxidants is used here as antioxidant. Antioxidants such as ascorbyl palmitate and alpha tocopherol are included to enhance shelf life but are synthetic in nature.
Role in formula: antioxidant
Original: antioxidants (ascorbyl palmitate, alpha tocopherol)
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3953555
More from this brand: Kellogg's products in Zerotox
Similar products: cereal in Zerotox database
Allergens detected: wheat , milk , hazelnuts
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.