Is Krave Safe? Ingredient Analysis
Kellogg's
Krave is a snack from Kellogg's. It has a Zerotox safety score of 60/100, which means it looks generally acceptable but still includes some ingredients worth reviewing.
The main ingredients worth reviewing are Sugar, Color Carotenes.
60 / 100
Why score is 60
The composition includes sugar and vegetable oils, which raise concerns about high sugar content and processed fats. The presence of emulsifiers and artificial colors further indicates a processed product.
Main concern
High sugar content from multiple sources, including sugar and chocolate filling, raises quality concerns.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains hazelnuts (7.5%), providing a source of healthy fats and flavor.
- Includes antioxidants like alpha tocopherol, which may help preserve freshness.
Concerns
- High sugar content from multiple sources, including sugar and chocolate filling, raises quality concerns.
- Vegetable oils, including palm oil, are present, which are often criticized for health and environmental reasons.
Who should avoid this product?
This snack may not be the best fit for:
- people with sensitive skin or fragrance sensitivity
- people avoiding animal-derived ingredients
Ingredients breakdown
Each ingredient below is explained in the context of this snack so the page answers more than a simple label list.
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Is Sugar safe in this snack?
Bad
Sugar is used here as sweetener. Sugar is a primary ingredient that contributes to the sweetness of the filling. Its high presence raises concerns about excessive sugar intake.
Role in formula: sweetener
Original: sugar
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Is Vegetable Oils safe in this snack?
Medium
Vegetable Oils is used here as base. Vegetable oils, including rapeseed and palm, are used for texture and moisture. However, their processed nature and potential health implications are concerning.
Role in formula: base
Original: vegetable oils{rapeseed, palm}
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Is Hazelnuts safe in this snack?
Good
Hazelnuts is used here as base. Hazelnuts provide flavor and healthy fats, contributing positively to the overall composition of the snack.
Role in formula: base
Original: hazelnuts (7.5%)
-
Is Fat Reduced Cocoa Powder safe in this snack?
Medium
Fat Reduced Cocoa Powder is used here as flavor. Fat reduced cocoa powder adds chocolate flavor while reducing fat content. However, it is still a processed ingredient.
Role in formula: flavor
Original: fat reduced cocoa powder
Read the full ingredient profile for Fat Reduced Cocoa Powder
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Is Skimmed Milk Powder safe in this snack?
Medium
Skimmed Milk Powder is used here as base. Skimmed milk powder contributes to texture and flavor but is a processed dairy ingredient, raising some quality concerns.
Role in formula: base
Original: skimmed milk powder
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Is Cocoa Mass safe in this snack?
Medium
Cocoa Mass is used here as flavor. Cocoa mass adds rich chocolate flavor but is a processed ingredient, which may raise concerns about quality.
Role in formula: flavor
Original: cocoa mass
-
Is Milk Whey Powder safe in this snack?
Medium
Milk Whey Powder is used here as base. Milk whey powder enhances texture and flavor but is a processed dairy product, which may affect overall quality.
Role in formula: base
Original: milk whey powder
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Is Soy Lecithin safe in this snack?
Medium
Soy Lecithin is used here as emulsifier. Soy lecithin is used as an emulsifier to improve texture. While generally accepted, it is a processed ingredient.
Role in formula: emulsifier
Original: emulsifier(soy lecithin}
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Is Natural Vanilla Flavouring safe in this snack?
Medium
Natural Vanilla Flavouring is used here as flavor. Natural vanilla flavoring enhances taste but is still a processed ingredient, which may raise quality concerns.
Role in formula: flavor
Original: natural vanilla flavouring
Read the full ingredient profile for Natural Vanilla Flavouring
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Is Alpha Tocopherol safe in this snack?
Good
Alpha Tocopherol is used here as antioxidant. Alpha tocopherol is a natural antioxidant that helps preserve the product's freshness and quality.
Role in formula: antioxidant
Original: antioxidant{alpha tocopherol}
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Is Rice Flour safe in this snack?
Medium
Rice Flour is used here as base. Rice flour is a primary ingredient in the cereal base, providing texture but is a processed grain.
Role in formula: base
Original: cereal flours(42%) (rice, maize, oat)
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Is Maize Flour safe in this snack?
Medium
Maize Flour is used here as base. Maize flour contributes to the cereal base, providing texture but is also a processed grain.
Role in formula: base
Original: cereal flours(42%) (rice, maize, oat)
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Is Oat Flour safe in this snack?
Medium
Oat Flour is used here as base. Oat flour adds texture and flavor to the cereal base but is a processed grain, which may raise quality concerns.
Role in formula: base
Original: cereal flours(42%) (rice, maize, oat)
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Is Color Carotenes safe in this snack?
Bad
Color Carotenes is used here as colorant. Carotenes are used for coloring but are synthetic additives that may raise concerns about processed ingredients.
Role in formula: colorant
Original: colour(carotenes)
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Is Salt safe in this snack?
Good
Salt is used here as base. Salt is used for flavor enhancement and is a common ingredient in snacks, contributing positively to taste.
Role in formula: base
Original: salt
-
Is Ascorbyl Palmitate safe in this snack?
Medium
Ascorbyl Palmitate is used here as antioxidant. Ascorbyl palmitate is a synthetic antioxidant that helps preserve freshness but raises concerns about synthetic additives.
Role in formula: antioxidant
Original: antioxidants(ascorbyl palmitate, alpha tocopherol)
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3953676
More from this brand: Kellogg's products in Zerotox
Similar products: snack in Zerotox database
Allergens detected: hazelnuts , milk
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.