Is Brownie Flavour Krave Safe? Ingredient Analysis
Kellogg's
Brownie Flavour Krave is one of the snack products analyzed by Zerotox for Kellogg's. The product scores 45/100 in Zerotox, meaning it shows multiple flagged ingredients that may matter for sensitive users.
The sections below explain why ingredients like Sugar, Palm Oil, Allura Red affect the overall evaluation.
45 / 100
Why score is 45
The composition includes several synthetic additives such as Allura Red and Tartrazine, which raise quality concerns. The presence of palm oil and modified ingredients further indicates a highly processed product.
Main concern
Contains multiple artificial colors like Allura Red and Tartrazine, raising concerns about synthetic additives.
Why it matters: This ingredient is flagged in our analysis based on regulatory and scientific sources. Check the Ingredients section for details and see Data sources for methodology.
Regulation status: Ingredient safety is assessed from EU/EPA/CIR and similar databases; formulations may vary. Always read the product label.
Pros
- Contains whole grain oat flour and whole grain whole wheat flour, providing some dietary fiber.
- Includes vitamins and minerals like iron and zinc, which can contribute to nutritional intake.
Concerns
- Contains multiple artificial colors like Allura Red and Tartrazine, raising concerns about synthetic additives.
- Presence of palm oil and modified palm oil indicates high processing and potential environmental concerns.
Ingredients breakdown
Instead of a flat list, this section explains each ingredient in the context of this snack.
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Is Sugar safe in this snack?
Bad
Sugar is used here as sweetener. Sugar is a refined sweetener that contributes to the overall sweetness of the product but raises concerns about excessive sugar intake.
Role in formula: sweetener
Original: sugar
-
Is Vegetable Oil safe in this snack?
Medium
Vegetable Oil is used here as base. Vegetable oil is used for texture and moisture but may be highly processed, raising concerns about quality.
Role in formula: base
Original: vegetable oil
-
Is Modified Milk Ingredients safe in this snack?
Medium
Modified Milk Ingredients is used here as base. Modified milk ingredients are processed dairy components that enhance texture but may contain additives that raise quality concerns.
Role in formula: base
Original: modified milk ingredients
Read the full ingredient profile for Modified Milk Ingredients
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Is Cocoa safe in this snack?
Good
Cocoa is used here as flavor. Cocoa adds flavor and some antioxidants, contributing positively to the product's profile.
Role in formula: flavor
Original: cocoa
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Is Unsweetened Chocolate safe in this snack?
Good
Unsweetened Chocolate is used here as flavor. Unsweetened chocolate provides rich flavor and some health benefits, enhancing the overall quality.
Role in formula: flavor
Original: unsweetened chocolate
-
Is Soy Lecithin safe in this snack?
Medium
Soy Lecithin is used here as emulsifier. Soy lecithin is used as an emulsifier to improve texture but is a processed ingredient that may raise concerns.
Role in formula: emulsifier
Original: soy lecithin
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Is Palm Oil safe in this snack?
Bad
Palm Oil is used here as base. Palm oil is a highly processed fat that raises environmental concerns and is linked to health issues.
Role in formula: base
Original: palm oil
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Is Natural Flavour safe in this snack?
Medium
Natural Flavour is used here as flavor. Natural flavor is used to enhance taste but can be vague in terms of specific ingredients, raising quality concerns.
Role in formula: flavor
Original: natural flavour
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Is Caramel safe in this snack?
Medium
Caramel is used here as colorant. Caramel adds color and flavor but is a processed ingredient that may contain additives, raising quality concerns.
Role in formula: colorant
Original: caramel
-
Is Allura Red safe in this snack?
Bad
Allura Red is used here as colorant. Allura Red is an artificial colorant that raises health concerns due to potential links to hyperactivity and other issues.
Role in formula: colorant
Original: Allura red
-
Is Tartrazine safe in this snack?
Bad
Tartrazine is used here as colorant. Tartrazine is a synthetic dye associated with allergic reactions and other health concerns, indicating quality issues.
Role in formula: colorant
Original: Tartrazine
-
Is Brilliant Blue Fcf safe in this snack?
Bad
Brilliant Blue Fcf is used here as colorant. Brilliant Blue FCF is an artificial color linked to potential health risks, raising concerns about product safety.
Role in formula: colorant
Original: Brilliant blue FCF
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Is Sunset Yellow Fcf safe in this snack?
Bad
Sunset Yellow Fcf is used here as colorant. Sunset Yellow FCF is an artificial colorant that may cause allergic reactions and is linked to health concerns.
Role in formula: colorant
Original: Sunset yellow FCF
-
Is Iron safe in this snack?
Good
Iron is used here as base. Iron is an essential mineral that contributes to nutritional value, supporting overall health.
Role in formula: base
Original: iron
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Is Thiamine Hydrochloride safe in this snack?
Good
Thiamine Hydrochloride is used here as base. Thiamine hydrochloride is a form of vitamin B1 that supports energy metabolism, adding nutritional value.
Role in formula: base
Original: thiamine hydrochloride
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Is Niacinamide safe in this snack?
Good
Niacinamide is used here as base. Niacinamide is a form of vitamin B3 that supports metabolic processes, enhancing the product's nutritional profile.
Role in formula: base
Original: niacinamide
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Is Zinc Oxide safe in this snack?
Good
Zinc Oxide is used here as base. Zinc oxide is a mineral that supports immune function and skin health, contributing positively to the product's profile.
Role in formula: base
Original: zinc oxide
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Is D Calcium Pantothenate safe in this snack?
Good
D Calcium Pantothenate is used here as base. D-calcium pantothenate is a form of vitamin B5 that supports various metabolic functions, enhancing nutritional value.
Role in formula: base
Original: D-calcium pantothenate
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Is Pyridoxine Hydrochloride safe in this snack?
Good
Pyridoxine Hydrochloride is used here as base. Pyridoxine hydrochloride is a form of vitamin B6 that plays a role in metabolism, adding to the product's nutritional benefits.
Role in formula: base
Original: pyridoxine hydrochloride
Read the full ingredient profile for Pyridoxine Hydrochloride
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Is Folic Acid safe in this snack?
Good
Folic Acid is used here as base. Folic acid is a B vitamin essential for cell division and overall health, contributing positively to the product's profile.
Role in formula: base
Original: folic acid
How we score
Our safety scores and ingredient breakdowns are based on regulatory and scientific sources. See Data sources & methodology and How Zerotox works for full details.
Product info
Product ID: 3248394
More from this brand: Kellogg's products in Zerotox
Similar products: snack in Zerotox database
Report / complain: You may report errors or complain about this product or its formulation to hello [at] zeroto.app . Published for transparency.